Minggu, 31 Agustus 2014

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The PDMA Handbook of New Product Development, by Kenneth B. Kahn

New Product Development is one of the most important challenges facing organizations today.

The Product Development and Management Association (PDMA) Handbook of New Product 

Development 3rd Edition provides an exceptional review of cutting edge topics for both new and 

experienced product development leaders. It offers a comprehensive and updated guide to the

practices, processes and tools critical to achieving and sustaining new product/service development

success in today’s world, delivering valuable information about the fundamentals as well as emerging  

practices such as venturing, virtual product development and the use of social media in NPD.

 

As the premier global advocate for professionals and organizations working in the fields of new

product/service development, PDMA has assembled in the Handbook unique content on the

critical aspects of product development success including its 2012 Best Practices Research, Lessons

Learned from its Outstanding Corporate Innovator Award Winners and keys to success from

organizations with proven innovation track records.

 

The 3rd Edition is an essential reference for anyone with responsibility for product development

activities, from novices looking for fundamentals to experts seeking insights on emerging concepts,

 and is relevant for all functions and all product/service industries.  

  • Sales Rank: #643482 in eBooks
  • Published on: 2012-11-28
  • Released on: 2012-11-28
  • Format: Kindle eBook

From the Publisher
Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture.

From the Back Cover

The completely revised and updated "bible" of new product development

The PDMA Handbook of New Product Development, Third Edition provides a comprehensive, updated picture of what managers need to know today for effective new product development. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process—from idea generation to launch to the end of the product life cycle.

This Third Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes the latest information on advanced and emerging concepts, such as virtual product development, globalization, social networking, and service development.

About the Author

PDMA is a global nonprofit organization seeking to accelerate the contribution that innovation makes to the economic and professional growth of people, businesses, and societies around the world. PDMA delivers improved organizational performance and individual career growth by offering the latest academically rigorous innovation research, resources for product development and management knowledge, and opportunities for collaboration among an international network of innovators.

Kenneth B. Kahn, PhD, is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. His teaching and research interests address product development, product management, and demand forecasting of current and new products. He has consulted with and conducted training sessions for numerous companies, and has been a PDMA member since 1989.

Sally Evans Kay has been active in PDMA since 1988 both nationally and at the chapter level and currently chairs The Outstanding Corporate Innovator Award Committee.

Rebecca J. Slotegraaf, PhD, is Associate Professor of Marketing and Whirlpool Faculty Fellow at the Kelley School of Business, Indiana University. She serves on the editorial boards of the Journal of Marketing, Journal of Product Innovation Management, and others.

Steve Uban, PE, NPDP, has been a practitioner in research and new product development for almost 40 years. Mr. Uban is a Professional Engineer and Certified New Product Development Professional and is on the board of the PDMA Foundation.

Most helpful customer reviews

45 of 46 people found the following review helpful.
Product Marketing Professionals - BUY THIS BOOK!
By Steven Linsk
The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA .... This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you really need this book.
Product Managers (should) perform the nitty, gritty, roll-your-sleeves-up: opportunity analysis, business case formulation, and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately, most professionals in such roles have had no formal training beyond an MBA (sometimes). The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development (business) managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products, understand value proposition, differentiation, features vs. benefits, uniqueness, sustainable competitive advantage, the fuzzy front end, pipeline management, how to plan a new product launch, manage a product portfolio, and more? This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice.

14 of 16 people found the following review helpful.
This book should have been read when it was published!
By Tero Siintoharju
This book seem to be written by persons who really know what NPD (or NPI) really is. All those described mistakes possible to be done is made by me during last five years...this is a good book.
The area of NPD is large. Luckily people in PDMA have come to the right conclution: it is not possible for one person to handle the whole area throughly. Every chapter in this book is written by expert on his/her own area. Unfortunately the maximum size of one book restricts the possible space per one writer to include only the most vital parts into this book.
To whom I can recommend this book? --- To anyone who will to increase his/her own scope of NPD and especially to a person who already have gained some experience on this field and is able to compare his/her own experiece to this book.

4 of 4 people found the following review helpful.
A good resource
By Fiasco
A good collection of papers, but not a complete "handbook". It is definitely worth buying, reading and studying, but the best resource for NPD is still New Products Management by Crawford and Di Benedetto. Both are excellent resources for the NPDP certification exam.

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  • Sales Rank: #1452432 in eBooks
  • Published on: 2006-12-04
  • Released on: 2012-12-05
  • Format: Kindle eBook

Review
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About the Author
Neville Duke specializes in Aviation.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Great Great Great
By J
Good read and makes you realise how much the back room boffins and front line maintenance guys have to do

1 of 1 people found the following review helpful.
Five Stars
By Paul D Woolley
Great read.

0 of 0 people found the following review helpful.
Five Stars
By Connie Murray
I was very pleased. I received it earlier than I expected!!

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The Courage To Start: A Guide To Running for Your Life, by John

"The miracle isn't that I finished. The miracle is that I had the courage to start."
Take your first step toward fitness and a happier, healthier life.
Has the idea of running crossed your mind, but you haven't acted on it because you don't think you have the body of a runner? Have you thought about running but quit before you started because you knew that you would be breathless at the end of your driveway? Well, put aside those fears because you can do it. John Bingham, author of the popular Runner's World column "The Penguin Chronicles," transformed himself from an overweight couch potato who smoked into a runner who has completed eleven marathons and hundreds of road races.
Forget about the image of a perfect body in skintight clothes, and don't worry about how fast or how far you go. Bingham shows how anyone can embrace running as a life-enhancing activity -- rather than as a competition you will never win. In an entertaining blend of his own success story and practical advice, Bingham provides reasonable guidelines for establishing a program of achievable goals; offers tips on clothing, running shoes, and other equipment; and explains how anyone can prepare for and run distances ranging from a few miles to marathons.
After all, in running and in life, the difference between success and failure sometimes comes down to a single step. Waddle on, friends.

  • Sales Rank: #409510 in eBooks
  • Published on: 2013-12-03
  • Released on: 2013-12-03
  • Format: Kindle eBook

From the Back Cover
Take your first step toward fitness and a happier, healthier life.

Has the idea of running crossed your mind, but you haven't acted on it because you don't think you have the body of a runner? Have you thought about running but quit before you started because you knew that you would be breathless at the end of your driveway? Well, put aside those fears because you can do it. John Bingham, author of the popular Runner's World column "The Penguin Chronicles", transformed himself from an overweight couch potato who smoked into a runner who has completed eleven marathons and hundreds of road races.

Forget about the image of a perfect body in skintight clothes, and don't worry about how fast or how far you go. Bingham shows how anyone can embrace running as a life-enhancing activity -- rather than as a competition you will never win. In an entertaining blend of his own success story and practical advice, Bingham provides reasonable guidelines for establishing a program of achievable goals; offers tips on clothing, running shoes, and other equipment; and explains how anyone can prepare for and run distances ranging from a few miles to marathons.

After all, in running and in life, the difference between success and failure sometimes comes down to a single step. Waddle on, friends.

About the Author
John Bingham writes "The Penguin Chronicles," a monthly column in Runner's World, maintains a popular Web site, and trains other "slow and steady" runners nationwide. He lives in Tennessee.

Most helpful customer reviews

177 of 181 people found the following review helpful.
You'll want to read this book over and over again.
By Dave Sorenson (dsorenso@gte.net)
Do you enjoy "The Penguin Chronicles", a monthly column in Runner's World? The column's author, John "The Penguin" Bingham, now has a book out to complement the column. The book is entitled "The Courage to Start : A Guide to Running for Your Life."
This book is a must read for runners of all ability levels, from beginning runners to those who have been running for decades. Bingham gives practical advice to beginning runners, as well as showing how running transcends from a physical activity to a self-discovery of yourself. His revelations are insightful and motivational. Once you start reading this book, you will not be able to put it down.
Bingham began running in 1992 as a 43-year-old, 240-pound, couch potato. His first run consisted of sprinting down his driveway for about 30 seconds. That was all his legs, lungs and ego could take. But unlike many other times in his life when he had given up, he didn't quit this time. For some reason he stuck with running, and managed to run ¼ mile, then ½ mile, a mile, and increasingly more. As the months passed and he shed the excess weight, he found himself running 5Ks, 10Ks, half marathons, and eventually, full marathons.
He first began to tell his story on the internet via the Dead Runners Society (DRS). He sent out an e-mail telling about a race where he nearly finished last, but was finding himself a happier and healthier person because of running. Much to his surprise, he received responses from readers that said he had told their stories. They said he had managed to put into words what they were feeling about themselves, and about the metamorphosis that running was causing in their lives.
From these initial e-mails, "The Penguin Chronicles" was born. First it was a monthly e-mail on the DRS, and then Bingham set up a web site to host his columns. Eventually, Runner's World became aware of his columns, and in May of 1996, the column became a regular part of the magazine. It appears near the back of the magazine each month, a comfortable place for the many back-of-the-packers that are touched the most by his writings. The column has generated a huge following as runners from around the world find Bingham's words to be entertaining, inspirational, down-to-earth, and humorous.
Hoping to share his joy of running with other runners around the county, Bingham set out on the Penguin Tour in the summer of 1997. He traveled by motorcycle for eight weeks and visited runners from coast to coast. Bingham did another Penguin Tour in the summer of 1998, this time traveling by car and logging more than 14,000 miles over three months. On each stop during his trips, he found others who share the joy of running, and who discovered themselves via running. He found people who had moved past the self-imposed limitations that society places on us. After running with both new and veteran runners, Bingham found how little difference there was between them. At the start of his 1997 trip, he thought his story was unique, but by the end, he realized he was just one of many who had found themselves via running. His solitude was replaced by a sense of belonging.
In "The Courage To Start," Bingham shares his experiences with us. He shares the metamorphosis that he has gone through because of running. He shares his joy, happiness, and humor. This book will make you think, smile, cheer, and perhaps will bring tears of joy and courage. Don't walk or drive to your favorite bookstore, but run and pick up a copy today. Get one for yourself, and another to give to a friend. Share the joy of running with others.

78 of 78 people found the following review helpful.
garunteed to get you going
By Joellen Corr
I have tried becoming a "runner" many times in the past..I was on the "brink" once again when I read this book and have now been running 4-5 days a week since reading the book about 2 months ago.
The author makes you realize how anyone can enjoy, and even become addicted to this elusive, seemingly insane activity. Unlike many other running books, he doesn't ever say "you just have to really want it", he just tells his story, in which, after many years of inactivity and weight gain, he took up running at age 43.
The focus of this book is on enjoying the process, not the end result (how many min. it takes you to run a mile) of running. If you are looking for nutrition or speed advice, this is not the book for you. If you want an inspiration easy read, this IS the book!

78 of 80 people found the following review helpful.
This book spoke to my soul!
By H.C.
There have been other wonderful reviews written about this book already. All I can say is this book is so inspiring for those of us who always wanted to be athletic, but thought our chance had passed us by. I'm a 35 year old, stay at home, slightly plump mom. I've always admired runners, I always wanted to be one. But the truth is, I suck at running. This book gave me something wonderful. It gave me hope. It's a book that says so what if you suck, so what if you're slow, so what if the neighbors kid runs faster than you, and that kid runs with crutches. It's okay! If you are getting out there and putting one foot in front of the other, you're a runner!
I've been running for five months now. And I don't think I would have ever had the courage to step outside my door, take a deep breath and start jogging without this book

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The Wars of the Maccabees, by John D Grainger

By the early second century BC, Israel had long been under the rule of the Hellenistic Seleucid Empire. But the policy of deliberate Hellenization and suppression of Jewish religious practices by Antiochus IV, sparked a revolt in 167 BC which was led initially by Judah Maccabee and later by his brothers and their descendants. Relying on guerrilla tactics the growing insurrection repeatedly took on the sophisticated might of the Seleucid army with mixed, but generally successful, results, establishing the Maccabees as the Hasmonean Dynasty of rulers over a once-more independent Israel. (It is Judah Maccabee's ritual cleansing of the Temple after his victories over the Seleucids that is celebrated by Jews every year at Hannukah). Internal disputes weakened the revived state, however, and it eventually fell victim to the Romans who replaced the Seleucids as the local superpower. John D Grainger explains the causes of the revolt and traces the course of the various campaigns of the Maccabees, first against the Seleucids and then the Romans who captured Jerusalem in 63BC and partitioned the kingdom. The last chapters consider the continued Jewish resistance to Roman rule and factional fighting, until the crowning of Herod, marked the end of the Hasmonean dynasty.

  • Published on: 2012-03-19
  • Released on: 2012-12-01
  • Format: Kindle eBook

Review
One of the best features of this book is that unlike many histories of events in the Holy Land the biblical and other Jewish sources (mainly Josephus) aren't take at face value. Instead the author has put a great deal of effort into comparing their version of events with those from a wide range of other sources, and many achievements claimed for the Maccabees don't survive that scrutiny - in particular cities that are meant to have been conquered remain in other hands and some reputations don't really survive the process... This is a good piece of work on an important topic. - History of War Website

About the Author
John Grainger is an author and a historian.

Most helpful customer reviews

9 of 10 people found the following review helpful.
A worthy effort but with mixed results
By JPS
By writing this book, John Grainger took on an almost impossible challenge. This is to summarize 130 years of wars and political conflicts between the Jews themselves and between the Jews and all their neighbours from BC 167 to BC 37 within a single volume in the Pen and Sword collection.

John Grainger has the necessary credentials to write this rather small book, which has only 166 pages of main text. He has written scholarly books on the Seleucids with, in particular, the Roman War of Antiochus III, a book on the hellenistic cities of Phoenicia and one on the Syrian Wars. He therefore has in-depth knowledge of the context within which the Wars of the Maccabees started and shows, time and again, how I and II Maccabees and Josephus, the main sources for this book, used a very narrow perspective and deliberatly distorted the historical facts. So, one of the main qualities of this book is to provide historical context and explain the various actions and expeditions of the Seleucids and Ptolemees to "restore order" in Judea through what was happening in their respective kingdoms.

Another big advantage of this book is to how that, initially, the rebellion was the result of fights between Jewish communities of which there were at least four or five main factions. Some were "hellenizers", accepting the hellenistic culture which dominated across the Middle East, whereas others rejected what was essentially an alien culture that went against a strict interpretation of their religion. At the beginning, at least, the "hellenizers" were in power, seem to have been more numerous and may have been backed by the Seleucid Kings, although the first point is not demonstrated and the second point is never made explicitly. The Maccabees and their followers, which were only one of the traditionalist factions, came to dominate largely through their unsavoury methods which would nowadays be portrayed as a reign of terror.

At times, however, the book becomes problematic. While he shows that the Maccabees (in particular Judah, Jonathan and Simon) were far from being the heroes and "freedom fighters" that they are often portrayed to be, he also has very little sympathy for their methods. This is entirely understandable, given that the said methods included burning, beatings, murders on a large scale, forced conversion through circumcision and mass expulsions of opponents, whether Jews or not. There are a few instances where the author might even get a bit carried away by his dislike of the Maccabees. One example is the case where, because two out of three of the ambassadors sent by one of the Maccabees bear Greek names, he infers that a large portion of the population, if not most of it, would have been in favor of the "hellenizers". It is, of course, impossible to draw such a sweeping conclusion. Jews bearing Greek names would be those in contact with the authorities (such as tax collectors) but would also be found among the merchants. It is therefore not surprising that most ambassadors would have Greek names because these would be likely to be among the richest, the Greek-speakers and the most literate among the population, at a time when Greek was the "lingua franca" across the Middle East.

However, the main problem with this book is its size. It is plainly insufficient to present clarly the various - and seemingly constant - conflicts and squabbles that the the vearious strongmen among the Maccabees indulged in. While the first few chapters are very clear, I started to get rather confused when, in addition to the various Maccabee expeditions, the author started to tell the story of the fragmentation of Seleucid power. Moreover, Grainger at times repeats himself, when trying to summarize various points and, at times, indulges in discussions as to where a given town was and where some minor clash or ambush took place, a level of detail which seems at odds with the book's size and the aim to provide a summary.

The small size of the book, much more than the poor quality of the maps, is the major problem with the book (Grainger's history of the Syrian Wars between the Seleucids and the Ptolemees runs through several hundred pages, for instance). While it is true, as the other reviewer mentions, that the maps do not show many of the places that are mentioned in the narrative, I do not know to what extent it would have helped the reader even if they had. In addition, the genealogies are not very helpful since they lack dates of reign for the various characters. Finally, I found the narrative rather complex and confusing because it has been condensed so much, and this is despite knowing part of the period already. At times, I even got bored and almost gave up.

So, despite John Grainger's huge effort in delivering such a book, I cannot rate it better than three stars, and I am probably being rather generous when doing so.

0 of 0 people found the following review helpful.
Great Read
By BrotherB
Really helped me to do my paper on the intertestamental period.

0 of 7 people found the following review helpful.
The Wars of Maccabees
By David
The content matched our expectations. Haven't completed the book so we are not in a position to prepare a review at this point. Purchasing it from Amazon.com saved us a few $.

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Jumat, 29 Agustus 2014

* Download Ebook Family First: Your Step-by-Step Plan for Creating a Phenomenal Family, by Phil McGraw

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Family First: Your Step-by-Step Plan for Creating a Phenomenal Family, by Phil McGraw

Do you feel that your family is not what it used to be, or what it has the potential to be? Do you worry that the parenting decisions you're making today may be scarring your child for life? Do you sometimes feel you are in a tug-of-war with the world over who will shape your child's values and beliefs?

With Family First: Your Step-by-Step Plan for Creating a Phenomenal Family, Dr. Phil offers a new classic on family life—and gives parents real answers and a plan for being the most positive and effective parents possible. Starting right now, you can begin to make realistic choices and take day-to-day actions that can make your family phenomenal. You must decide that you will lead your family with strength and love and that peace and joy are not just for the people next door or on TV. They're for your family.

In Family First, Dr. Phil gives it to parents straight: even in this fast-paced world your family should be the center of your life and your child's life. Parenting is the most important and noble act you will ever undertake, yet American families are threatened like never before from the inside as well as the outside—many of us fight too much, don't get involved enough in our children's lives, or get bogged down in life's daily struggles instead of keeping our eye on the big picture of our family's well-being.

Dr. Phil has been working with families for over twenty-five years to help them repair the fissures that have fractured their home lives. In Family First, he provides a proven action plan to help parents determine the strengths and weaknesses of their parenting style. His seven tools for purposeful parenting cover the most important elements for any parent: parenting for success—for the purpose of raising cooperative, caring, and competent children. Exercises, scripts, assessments, solutions for specific problems, and precise directions for implementing the steps you need to take are all included in this landmark work.

Dr. Phil shows parents how to make changes now—how to put a stop to your children's tantrums; talk to them about peer pressure or self-esteem; instill values like integrity, honesty, and respect for other people; and bring order back to your house. If you want your child to have a happy, fulfilled life, you must open your eyes to the crucial role you play in his or her development.

Most importantly, Dr. Phil's new book offers you and your family hope—for a phenomenal home life now, and a productive, fulfilling future for your children. As Dr. Phil says, you are not just raising children, you are also raising adults, and everything you do today impacts what kind of adult your child will become. You are building the future.

  • Sales Rank: #141067 in eBooks
  • Published on: 2013-01-29
  • Released on: 2013-01-29
  • Format: Kindle eBook

About the Author
"Dr. Phil" (Phillip C. McGraw, Ph.D.) is the host of America’s number-one daytime talk show and is perhaps the most well-known expert in the field of psychology and human functioning in the world today. In his 16th year on television and his 11th year of the Dr. Phil show, he has devoted his international platform to delivering common sense information to individuals and families seeking to improve their lives. Passionately pursuing such topics as family functioning, domestic violence, anti-bullying, addiction and the myths of mental illness, he works tirelessly both on and off the air. Dr. Phil has carried his message from the senate chambers of Washington, D.C. to the suburbs and inner cities across America. He and Robin, his wife of 38 years and counting, along with their "wonder dog," Maggie, reside in Southern California, as do his two sons, Jordan and Jay, along with daughter-in-law, Erica, and two grandchildren, Avery Elizabeth and London Phillip.

Excerpt. © Reprinted by permission. All rights reserved.
Chapter 1: Family Matters

What's wrong with the world...

People livin' like they ain't got no mamas.

-- THE BLACK EYED PEAS

He lives in two worlds, this twelve-year-old boy. Every day, he troops in and out of those two worlds, in and out of the tiny paint-peeled tract house he lives in with his father, mother and three sisters. To say his is a modest neighborhood is kind. To the casual observer the houses are indistinguishable. There is kind of a peace and order to the cookie-cutter sameness, everything in its place and a place for everything. At least so it appears. Like every other neighborhood in America, suburbia or the inner city, every home is a façade, an outward face that betrays little of what lies inside. Sometimes what is inside is the opposite of peaceful. Behind the social masks, all too often lie families that are chaotic and disconnected, that threaten to disintegrate with the next crisis. The boy lives in just such a house and in just such an American family.

Outside the doors of his home, the boy finds a world that seems immeasurably more validating. He has a small group of friends and acquaintances to whom he in some ways feels closer than his own family. Yet they too seem distant and different because he is different, at least in his own eyes. Among them, he, like so many others, wears a social mask of "okayness," but he doesn't know theirs is a mask as well. He seems relaxed, even confident, but secretly he's always on guard, because he knows he's not like them, not really. He knows he and his family are poor and that they live differently with different problems, problems you just don't talk about. He's making one of the first and most common mistakes children make: He's comparing his private reality, his world behind the door, to the social mask of all of his friends. He assumes that what he sees is the truth, and in comparison, his image of his own family situation suffers dismally.

In the world beyond his home, the discovery of athletics has been an absolute godsend. He and his family don't have the money, the clothes or the ability to participate in any of the extracurricular activities except for sports, which are free to all students. In fact, at his young age, the boy already works two jobs, and so he embraces sports as a leveling device. On the playing field, he doesn't have to talk or be like everybody else; he doesn't have to have money or a fancy upbringing or even a stable home. He just has to be what he is -- a strong and coordinated kid, able to excel at just about any sport. Through athletics, he has found not only his self-esteem but an acceptable outlet for a burning anger that he doesn't understand, but knows is always there. Even with sports as an outlet, violence and fights are an everyday occurrence in a rough testosterone-driven world. Backing down is not an option. Because of sports, the urge to win has been planted in his head like a fast-growing seed -- he loves being in the thick of competition and he has learned what it takes to win and others are eager to follow. The seed has sprouted; he doesn't like being second-best.

School life is less comfortable. He is smart, though not academically motivated. He reads all of his textbooks from cover to cover the first few weeks of school and masters the material, but could care less about class or grades. Homework is turned in only if it is handy to do so. Teachers find him quietly charming but reluctant to get involved. His writing is excellent when he bothers to do it. His test average is A+.

To his twelve-year-old sensibilities, being out with his buddies, playing sports with a passion and getting through each day are what life is all about -- "out there," at least, in "that world." Out there, in that world, he is his own person, but always with an undertow from the other world, the world behind the door.

Once he goes home, he enters a completely different world, and he becomes a completely different person.

Cut off from his friends, his athletics and his school life, he is withdrawn, sullen, depressed, lethargic and emotionally detached from the rest of his family. Being the only boy, he has his own small room and he stays in it the vast majority of his time. He has no television, not even a radio. He just stays quietly to himself and even comes and goes through his bedroom window to avoid walking through the house. Unbeknownst to his parents he roams the streets after the family is asleep. He sleeps little as his paper route starts at 4:30 a.m. Days and nights don't seem much different when you are alone. He yearns for the hours to pass so he can make his way out into the other world, the one in which he is more functional, engaging, successful and motivated, at least in some areas of life. There is an astonishing contrast between what he is like in that world, out there, and what he is like in this world, in here.

But why?

Before that question is answered, let me tell you that in the many years that I've worked with the parents of troubled youngsters like this one, it became quite common to hear a mother or father request that their "problem" child be fixed. "Get our child straight!" they would demand. "We just don't know what happened! He just seemed to go downhill overnight. He is so withdrawn, so down and depressed. What is wrong with him? Can't you do something to fix this problem?"

Is this right thinking? Not even almost. No matter what maladaptive behaviors a child is exhibiting, I can guarantee you that the problem is almost certainly with the entire family, and most often the child is just the sacrificial lamb dragged to the altar of the counselor because he or she happens to be making the most noise and has the least amount of power or ability to shift the focus to someone else.

Trying to understand a child's behavior without interviewing the rest of the family just won't cut it, and any therapist worth their salt knows it. I want to be sure you know it too. So let's step through the front door with the twelve-year-old boy I described earlier and observe the other five parts that would be missed if a therapist, or more importantly, you, as a defensive parent, trivialized or ignored the family aspect.

Life "in there," life with his family unit, is tumultuous, volatile and unpredictable. Here's the real cause for this boy's refusal to plug into his family: His father is a severe and chronic alcoholic. He is typically emotionally unavailable to the boy, and to the rest of the family. He and the boy have clashed violently when the alcohol takes over and while the father barely remembers the confrontations, the experiences are seared into the boy's mind and heart. Further, the father has aborted his career in sales, uprooted the family, moved to a new state and returned to school at a university in the hope of a brighter yet highly speculative future. Though nobly inspired, this decision hurtled this family of six into grinding poverty. There is little inner connection as each family member's own personal struggles drain them of energy. Hunger gnaws at times and doing without is just how it is. Life is insecure, as the children are the poor "new" kids. Life is emotionally barren, full of desperation and drama, with one crisis after another. Tired and struggling, this family is not coping well at all.

dClearly scarred by the psychological and emotional stress, the boy's two older sisters try in their own way to escape the turmoil. But this turns out to be a classic case of "out of the frying pan into the fire." Both sisters have ill-fated elopements with boyfriends before finishing high school. Tension is everywhere in the home. The boy loves his sisters and they have protected him and helped him in a number of ways, but then they were gone. When they returned home, they were strangely different. They weren't just the other kids in the family anymore. And so, the boy feels further isolated. Although loving and caring, the mother works long and grueling hours on her feet as a store clerk just to keep food on the table. She is ill-equipped to deal with or counterbalance such a dominantly patriarchal family and such disconnected kids fleeing from their father's alcoholism. Baby sister is cute but silent. God only knows what she must be thinking. She is extremely dependent, afraid to leave home even to sleep over at a friend's house. She must stay close; this deal could cave any minute. The boy stays close to her, and they talk late at night, but he realizes that the less she knows, the better.

Both the mother and father were born into poor, uneducated families, and consequently, they had very little idea that life offered anything other than what they were exposed to. Tragically, the father had suffered severe mental, emotional and physical abuse at the hands of his own mother, and this legacy crippled his relationship with his own wife and children.

This is the world in which we find this twelve-year-old boy. He is embedded in a family on the verge of imploding and to evaluate him in isolation would be an exercise in futility. There is in this world an enveloping bleakness.

Trouble runs in packs.

If you haven't figured it out already, I know every detail of this story because I lived in that house. The story is my own. I was the twelve-year-old boy who moved from one world to the next, and back again. That was how I saw and experienced my life. That doesn't mean that my perception is correct or is how the other five members of my family would describe it. Every family member's experience and perceptions are different, but you can bet that everything each member thinks, does or feels bears on every other person in the family.

Although it isn't much fun to recall, I'm telling you this story because it's one I lived, and one I can say with great confidence illustrates that family matters. Family matters because it is the single most outcome-determinative factor shaping one's outlook and achievement. Your family powerfully determined what you've become and how you think about yourself, and so it will be for your own children. That's why among all words in the English language, none means more to human beings than "family."

In a typical family of four, there are five distinct personalities because you must also count the collective one. Your family's collective personality is a bundle of all the personalities, subsystems, roles and rules that exist, values embraced, the togetherness (or lack of) in which you live, standards and expectations and the thoughts and beliefs you share. The collective personality of your family can affirm and build on what you have to start with or it can countermand and erode the family unit.

If you want to understand your children, you must think of your family as a system. Whether we're talking about a family with a husband, wife and children, a single-parent family, a blended family, a gay or lesbian family or a multigenerational family with grandparents living in the home, a family is a system, not just a collection of individuals. If you were to look up "system" in the dictionary, you'd see it defined as "a regularly interacting or interdependent group of items forming a unified whole." To understand this concept, think of the systems at work in everyday life -- even your own body, which is made up of a number of interacting parts. For example, if you rupture a disc in your lower back, you may experience what is called referred pain in your legs, and even in the bottom of your feet. No part works in isolation; the function or dysfunction of even one part affects the whole.

The same is true of a family. In a family where the mother is diagnosed with cancer, her disease is not simply a personal problem; it's a family problem because the entire family is affected. Whenever something happens to a family member, whether it is cancer, substance abuse, an addiction, a chronic illness or failures in life's pursuits, no family member can avoid being touched by it.

These events dramatically impact a child's socialization -- the ability to learn, be independent, get along with others and understand the importance of rules. Moreover, it impacts academic progress and the building of self-esteem.

Socialization is one of the most important jobs a family has. When the family fails to provide the healthy nurturing children need, the impact on their lives can be destabilizing and can cheat them out of the chance to be the best person they can be. Children who are not properly socialized have problems in the world. They do not respect the authority, hierarchy or boundaries of their parents. They have poor impulse control. They can be selfish and extremely demanding, with little regard for how their behavior hurts the family. The resultant dysfunction of unsocialized children simultaneously contaminates the very family that may well have spawned their troubles. A vicious cycle, to be sure.

Of course, who and what you have become is also dictated by your education and your relationships with your friends, neighbors and employers. And as previously pointed out, a huge influence is the massive media machine -- five hundred TV channels, the Internet, the radio, the newspapers. If you don't think so, just consider the now-unequivocal evidence that violent television and films, video games and music increase aggressive and violent behavior in children, teenagers and even adults.

Yet for all that, the family -- your family -- remains the most powerful influencing factor. Your past experiences may make you want your family to not be such a powerful influence on who you are or who you become, but it is, whether you like it or not. Bottom line: We need to get it right, right now.

THE NOBILITY OF PARENTING

As a parent, you're the head of your family, and therefore you occupy an unbelievably powerful role in shaping the tone, texture, mood and quality of this interconnected and vitally important unit. You're a system manager. By successfully managing this system, you can parent your way to a phenomenal family -- and avoid the problems and erosion seen in so many of the families in your very own neighborhood.

But let me ask you:

• What kind of family manager have you been up until now?

• Are you working on a day-to-day basis at managing your family, treating it as a project, giving it the priority it deserves?

• Are you creating a family environment that brings out the best in your child?

• Do you have the skills necessary to give your child his or her best chance at succeeding in this world?

• Have you overcome any "family legacy" that has contaminated the way in which you define and parent your family?

• If the other parent is in the home or active in the children's lives post-divorce, do the two of you have a parenting plan that provides guidance based on consistent values?

• Do you have a plan and an objective in mind for what successful parenting is and will yield in your child's life?

• Have you created an environment that generates feelings of safety, security, belongingness, self-confidence and strength for the child or children in your charge?

• Is your family nurturing your child's individuality and acting to ensure that he or she will become the unique and authentic person God intended?

I know you just answered those questions, but I ask you to go back and read them over again, and this time answer them keeping in mind that you are writing your children's future with your answers. Those questions are just a beginning of the self-examination you must be willing to do if you're going to strengthen the foundation on which your children are basing their lives. Frankly, I know that some of you reading this book right now are making choices and decisions that are setting your children up for disastrous failure. You may not know it, and you may not see the effects today, but trust me, you'll see them in the future if you're making the same mistakes so many well-intending parents unwittingly make. Are you one of those parents? Are you setting up your child to turn to drugs, violence, promiscuity, alcohol or withdrawal from life and all it has to offer? I intend to make it very clear to you whether your parenting practices are likely to yield unfortunate results, and if so, how to change them, starting right now this very day.

If you want a healthy and nurturing family, and successful and productive children, you must commit yourself to acquiring the insight and skills necessary to live the values that you know in your heart are so important. You didn't pick this book up because you wanted to study up on a bunch of child development theories. You bought this book because you care about your children and want action-oriented information about how to give them their best chance for success. You picked it up because you care about your family life.

I've so often heard parents say, "I would die for my children." Well, I don't want you to die for your children, but I do want you to live for your children.

Your role as a parent is the highest, noblest calling you will ever have in your life. What's more, I believe that you can and will rise to that challenge if given the proper knowledge and tools for this important task. I know that you already possess the most powerful and important ingredient to succeeding. That critical factor is an unconditional and heartfelt love and devotion you have for your child. But it takes much, much more than love and good intentions because you aren't the only influence in your child's life.

You must become highly aware, deeply committed and pointedly proactive. Parents everywhere are in a major tug-of-war with a slick, false-promising, glittery, well-marketed world to determine who is going to write the script of their children's lives. Given the current state of the world, I intend to hang on to my end of the rope with both hands and play a key role in writing that script. Solid values and morality seem to have stopped being a way of life and have simply become a punch line for the jokes of the fast-laners. Gone are the days when cheating in school was just some isolated case of some lazy kid copying off of the smart kid; today over half of students admit to cheating. Some kids are even using high-tech electronic pagers during tests and plagiarizing term papers off the Internet. Where once a kid could buy illegal drugs on a street corner in the bad part of town, today he can do it on the Internet from the kitchen table while you sit not ten feet away. In a phenomenon called "friends with benefits," children as young as twelve and thirteen are engaging in oral sex with no more thought or consideration than you once gave to holding hands or a peck on the cheek. No relationship, no emotion, just sex. One hundred percent of the children with access to a computer can view pornography with the click of a mouse. Our kids today are what I call an All-Access-Pass Generation.

It would be Pollyannaish for me to suggest that it is possible to shield your child completely from all of the negativity and temptation in today's world. I can't do that and I don't think anybody else can either.

But what I can do is help you add to the plus side of your child's ledger. Since you can't eliminate the bad influences, you must create deep, meaningful and consistently positive and well-grounded experiences, values and beliefs to counterbalance the negative. You must do it even though your children may roll their eyes and seem resistant. You must do it even though you're being pulled in a million different directions every minute of every day. That it is difficult makes it no less important and no less necessary.

Bad results don't just happen in the lives of other people's kids, and that is why there is all the more reason to vow to protect your own. Raising your family is not a dress rehearsal, and it can be a 24/7 job that will last for twenty-plus years, so you ought to know how to do it and do it well.

As I've pointed out, what you need in addition to the love in your heart is a very specific, step-by-step plan of action for leading your family and parenting with purpose. What you need is a really good guidance system so you know that you are tracking the target of success from one day to the next. You need to know how to create a phenomenal family and acquire the tools that will make that happen. Your family is worthy of everything you want for them; what you will learn here will help you.

All your children will ever be, they are now becoming. Let's be honest: If you're like any parent I have ever met you want your child to be the star in his or her own life -- the soloist in the choir, the quarterback on the football team, the lead in the play, the beauty queen, the honor roll student or the one in the best schools. Not only that, you also want your children to be happy, secure, self-assured and confident. You want to protect your child from getting shoved in the playground, picked on by bullies or molested by sickos, safe from failure and adversity and from social and interpersonal pain in general. On top of it all, you want your children to love you, accept you, respect and admire you.

What you do with them today, when they are two, three, four, five, six or sixteen years of age, will determine what they will do at age twenty-four, thirty-four or forty-four. You are raising adults. Right now, they are under construction, like a new house being built from the ground up. Once that house gets completed, it is subjected to the forces of nature and the wear and tear of life. Will its foundation crack, or its roof leak? Will it hold up or cave in?

Will your children withstand the pressures of their lives and worlds, or crack when the going gets tough? Is theirs a strong foundation for what is to come? The answers to those questions depend largely on how you mold and shape your children, their values, their behavior, their ability to make sound decisions on their own, and how well you honor their individuality and nurture their unique gifts and talents. In short, it depends on what you do today to help them become responsible adults tomorrow. Do you know the saying, "Children are messages we deliver to a future we may never see"? You are preparing future adults and you are preparing future families. You're in hot pursuit of what's best for your children and your family, but you may not know which way to go or how to reach for it. That's what a "really good plan" is all about.

I'm sure it's no surprise coming from me, but the key to that plan is you. As in most things in life, the challenge of raising a successful family cannot and will not happen until you decide to clean house inside yourself first. The journey begins with you. You can't be one kind of person and another kind of parent. If you don't scrape away all the layers of your past pain and disappointment and self-destructive legacies and bad spirit, then no matter what else you learn about successful parenting, you'll have such low standards and poor values that you'll continue to sabotage your, your children's and your family's opportunities for a joyful life.

I believe we all have something I call "personal truth." Your personal truth is what you really believe about yourself when you're not "performing" and not wearing your social mask and trying to put your best foot forward. It's what you really believe about yourself when nobody is looking and nobody is listening. This personal truth is so important, because I believe that we generate for ourselves and our families the results that we believe we deserve. If we do not believe that we, our family, are worthy of a phenomenal life, we will never have a phenomenal life. If you believe you're some second-class citizen, some undeserving individual, then you'll generate results that are consistent with that belief. That's why it's so important that you look first to yourself to make sure that there is not some compromised sense of worth or value that is limiting what you can create for your family.

Your personal truth will be clearly reflected in what I call your "attitude of approach." You probably inherited most or all of your approach and that may not be a good thing. If, for example, you were abused, emotionally neglected or just overindulged, those life experiences may have powerfully and boldly written on the slate of who you are, causing you to carry forward a compromised personal truth that can and will infect your children with the same things you learned. As a result you may have a much more challenging time raising a joyful child and creating a joyful family, the very two things that should be uppermost in your priorities. Joyful children don't come to be because they were born with a "joyful gene." Joyful children are taught how to live, think, interact, control their emotions, express themselves, discipline themselves the same way they learn how to ride a bike or tie their shoes. They're taught how to be joyful. That is one of your challenges, since the ability to raise joyful children is a learned skill.

When it comes to raising a family and parenting children, nobody ever really taught you the rules, let alone how to play the game. Think about it: Why are our kids turning to drugs, alcohol and sex at younger and younger ages? Because nobody has ever taught people how to parent their children in a way that keeps them from needing to turn to those escape mechanisms to feel the way they want to feel.

Since you didn't get any formal child-rearing training from society, you've probably relied on role models. Yet because our own parents were never trained to be effective mothers and fathers, what kind of role models could they be? In fact, I submit to you that if you've been fortunate to have parents who were positive role models, you -- and they -- can thank blind luck or even trial and error that they got it right, because it's a safe bet training had little to do with it. Simply put, this means not only that you may lack crucial information, but that the information you do have may be wrong. Sometimes, the hardest part in learning new and better skills is unlearning the old ways of doing.

I've designed this book to meet you at whatever point you find yourself. I did not want to guess at where that was. I did not want to assume that I knew what to include in this to ensure it was absolutely, bull's-eye responsive to your needs. Accordingly, I spent over a year designing and conducting a massive research project examining the family and parenting issues facing all of us raising children in today's world. The research project included over 17,000 respondents who generated over 1.5 million pieces of data. That data was then subjected to vigorous clinical and statistical analysis.

The analysis examines such issues as the most critical problems faced by parents, parents' greatest fears, children's levels of responsivity to different parenting approaches, parents' greatest needs for assistance and information and an overall assessment of attitudes and outlook for the future. (As you read Family First, pay attention to the "Survey Facts" that appear throughout the book. Each block of information contains eye-opening data about how mothers and fathers feel about their job as parents. You'll find more information about my National Parenting Survey in the Appendix.)

It doesn't matter whether you have good, well-adjusted kids whom you want to see do better and become better, or alternatively, defiant, misbehaving kids who seem headed for jail rather than college. Or maybe you have kids in crisis, a child on drugs or a teenager who is depressed. The tools are the same, whether your child is on the honor roll or the police blotter.

No matter how crazy things get or how stressed you feel, you know in your heart how fortunate you are to be given the precious, priceless treasure of children. I encourage you then to see this job of parenting as noble, as a privilege with which you've been entrusted and to take from that responsibility a feeling of meaning and significance.

Reading this book is not intended to be a passive experience. As you progress through it, you'll see that it's a hands-on, action-oriented book. Every chapter calls on you to play an active role. You'll learn, and put into play, skills in example-setting, discipline, negotiation, communications, intelligence-building, strengthening self-worth and self-confidence, behavior control and family lifestyle management, useful not only in raising your children, but also in structuring the content of your family life so that it supports and uplifts your efforts. Get these skills right and the rest of your life as a parent will be easy.

If you can bring up your children to be the confident, competent people they deserve to be, you'll have successfully fulfilled your purpose as a parent and given your children the greatest of all gifts. That's what I want for my children, and I know it is what you want for yours.

It is not too late. Isn't today the day to begin? If you have a great family with great kids, then let's build on that strength. If you feel you have blown it so far, then it is time to "re-parent" your children. Re-parenting means going back to the basics and setting new goals, rules, guidelines and boundaries. It means becoming the parent God intended when he blessed you with the gift of your children. Start by waking up every morning and asking yourself: What can I do today to make my family better? What can I do today to introduce something positive into my children's lives? What can I find that is good in each child and how can I acknowledge it?

Game on. My plan is for you and your family to be the winners.

Copyright © 2004 by Phillip C. McGraw

From AudioFile
There apparently is no bottom to the well of intelligent advice that appears in Dr. Phil's books and audios. With the earnestness and vigor we hear on his TV show, he lays out a bulletproof defense of the importance of the family in preparing children for life in an X-rated world. He speaks kindly but firmly to parents who make excuses when they can't find the courage they need to provide good moral structure. The advice about getting professional help is especially practical so that by the end of the program you know your family's problems are not unique or hopeless. For listeners who want to reel in their children and need a strong celebrity push to get the process going. T.W. © AudioFile 2005, Portland, Maine-- Copyright © AudioFile, Portland, Maine

Most helpful customer reviews

49 of 51 people found the following review helpful.
Review of Dr. Phil's "Family First"
By Warren T. Baldwin
I checked out a copy of "Family First" from the public library. By the time I read a few chapters I returned the library's copy and bought my own. The chapter on "Parenting Style" is worth the price of the book, especially for the little test to determine if your style is authoritarian, equalitarian or permissive. Also helpful is the test to determine if your child is rebellious, cooperative or passive. It is important to know something of your own personality and your child's to determine how you (and your spouse) are going to teach and discipline. I teach "Marriage and Family" for a college and I will be incorporating these two tests in my curriculum.

Also, I really enjoyed the stories he told about family. One particularly moving story is when his dad would not let him drive one night because of bad weather. Even though Phil argued his case and lost, he says he is glad his dad didn't relent. His parents loved him enough to set up boundaries. They valued Phil's life more than they did his agreement on their decisions. His dad was decisive and strong and Phil respected that. Phil apologized to his friend for ruining the plans. His friend looked at him with tear filled eyes and said, "I wish my parents cared enough about me to tell me I couldn't go. They wouldn't care if I drove straight off a cliff."

Phil writes, "It struck me that though John had asked his parents for permission to go to the game, what he had really needed was for them to provide some boundaries and leadership." (Pp.157-58). Parents, even though discipline is sometimes difficult, it does communicate to our children that we care.

I like to use Dr. Phil's book in conjunction with Dr. James Dobson's "The New Strong-Willed Child" and "Parenting Isn't for Cowards" in parenting classes and situations that I teach. (See my reviews on the Dobson books). I recommend all three books.

28 of 30 people found the following review helpful.
Thank Heavens for Dr. Phil.
By DI
I find Dr. Phil's newest book just super. I have been stuggling with a way for my family to really spend some quality time together.In chapter 3 he gives some great ideas about how to spend time with your family and how to make your kids want to spend more time with you. Although I am not done with the whole book I am really looking forward to reading more words of wisdom from an incredible family man.

17 of 19 people found the following review helpful.
A good cause
By Sammi
If there's anyone who can tell it like it is, it's Dr. Phil. My wife has turned to him for support in these past years, and has bought each of his books hot off the presses. Her enthusiasm used to baffle me, but then I retired and settle down with her on the couch for what is like a good home-therapy session. We've been looking forward to the family first series on the show, and now that the book - the handbook, the guidebook, is out we read it and are buying copies of it for our children so that our grandkids grow up happier and healthier. Not to say my kids don't know what they're doing, but everyone can use a little bit of help and guidance along the way. This guy's a real honest-to-goodness expert and he knows what he's saying. Having raised three children, I just wish he was around then, telling me what my parenting style is so I could have related better to my kids. My kids struggle with disciplining their kids in these days of no-spanking. I think Dr Phil has some solutions for them. Go out and buy this one, study it, and pass it along! It's for a good cause - there's nothing more important than family.

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Rabu, 27 Agustus 2014

** Download PDF Outsource Smart: Be Your Own Boss . . . Without Letting Your Business Become the Boss of You, by Daven Michaels

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Outsource Smart:  Be Your Own Boss . . . Without Letting Your Business Become the Boss of You, by Daven Michaels

The New York Times and Los Angeles Times Bestseller

Be your own boss, do what you love, and live the entrepreneurial dream by putting your business on autopilot!

Filled with expert advice and practical tools, Outsource Smart reveals a proven system for developing and sharpening the productivity and problem-solving skills most essential to success. Learn how to hire, train, and manage a virtual assistant and successfully outsource all the critical tasks of running your own business.

"Outsource Smart is a must-read for someone wanting to live the laptop lifestyle." -- Mike Filsaime, Internet marketing expert

"This book gives you great ideas and strategies to save time and money and serve your customers better than you could trying to do it all by yourself." -- Brian Tracy, coauthor of Now, Build a Great Business

"This book is fantastic. It is a must-read for anyone who wants to conquer the world of business today. The lesson here is that you cannot do it on your own. Daven shows the small-business person how to compete with the big boys and win." -- Les Brown, motivational speaker and author of Live Your Dreams

If you are interested in working smart, achieving more, and joining the growing ranks of successful 'Laptop Entrepreneurs,' make sure you read Daven Michaels's outstanding book." -- Mark Anastasi, New York Times bestselling author of The Laptop Millionaire

  • Sales Rank: #1037992 in eBooks
  • Published on: 2012-11-23
  • Released on: 2012-11-23
  • Format: Kindle eBook

About the Author

Daven Michaels is founder and CEO of 123Employee, the premier outsourcing center for small-business owners and larger companies. He manages hundreds of employees with only a laptop and a cell phone.

Most helpful customer reviews

6 of 7 people found the following review helpful.
Useful - but not amazing
By Rebellion
A useful book for people that know little about outsourcing, but if you want more advanced techniques keep looking.

As always I did learn from this book, but wish it had focused more on outsourcing and not general business.

7 of 9 people found the following review helpful.
Written infomercial for the author's business, "123Employee"
By basieswings
This book is little more than a written infomercial for the author's business, "123employee." He barely touches the realities or intricacies of outsourcing, hitting on only a few aspects of it in a handful of chapters, while giving you information on how to start an Internet sales business and disguise it to not look like a sales business. At the end of every chapter there's a QR code that you can scan to (watch) more (video) marketing. His writing style mimics that of the very annoying Timothy Ferris from "4 Hour Workweek" with the biggest difference between them being that Mr. Ferris actually included some useful information (albeit just a little) in his book. I guess the cover image being a toned down rip off of Timothy Ferris's book should have been a good indicator of that. Save your time and money and get a book like "Outsourcing for Dummies" which actually IS about outsourcing. The fact that this book made it to print makes me question the legitimacy of its publisher. You can also find threads in several forums on the web about 123employee, and upon reading the threads it will become very obvious that they're nothing more than advertisements instead of legitimate conversations. This sort of dishonesty in itself makes the author's ethics questionable to me. I believe that many of the stellar reviews here on amazon were likely paid or plants (the author or his family or friends.) It is disturbing that this sort of thing can slip through the cracks so easily.

2 of 2 people found the following review helpful.
Great Idea....
By Robert B. Lynn
I was not fond of the writing style, but the message is clear.... the more you can IncreaseLeverage the more time you will have for yourself and your family and the bigger you can grow your business.

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