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A comprehensive guide to financial planning and venture fundraising for tech entrepreneurs
As technology progresses, impacting our daily lives in more and greater ways, technology start-ups come and go at a dizzying pace. There are plenty of opportunities out there for anyone with a great idea, but it takes much more than a great idea to make your tech start-up a success. In addition to creativity and new ideas, being a successful tech entrepreneur requires strategic decision-making in terms of business planning, financial planning, negotiations, and corporate governance.
This book serves as a thought-provoking guide that helps tech entrepreneurs avoid the dangers inherent in business start-ups in general and the treacherous realm of venture capital in particular. This book is the ideal reference for anyone who wants to overcome the challenges of running a start-up from incubation to exit.
- Excellent advice for tech entrepreneurs written in layman's terms
- Written by an author with more than fifteen years of experience as a founder and co-founder of tech start-ups in the U.S. and Asia
- Designed to fill the role of an experienced mentor for tech entrepreneurs
For first-time founders of tech start-ups requiring venture capital, Start-Up Guide for the Technopreneur is the perfect resource.
- Sales Rank: #624992 in eBooks
- Published on: 2012-12-04
- Released on: 2012-12-04
- Format: Kindle eBook
Review
"The book should be an eye-opener for aspiring and new technology entrepreneurs and can help you navigate the dangerous waters known as venture capital. Even better, Shelters has over fifteen years of entrepreneurial experience as a founder, co-founder as well as an advisor to numerous United States-based and Asia-based startups." --YoungUpstarts.com
From the Inside Flap
It's not easy being the founder of an entrepreneurial venture, especially when you're talking about the world of tech start-ups. While entrepreneurs in this field have a passion for, and expert knowledge in, their particular innovative product or service, dealing with the various aspects of starting, growing, and profitably exiting a business can be daunting.
Nobody understands this better than author David Shelters. With over fifteen years of entrepreneurial experience as a founder, cofounder, or financial advisor to numerous tech start-ups in both the United States and Asia, he's gained valuable insights into this endeavor. And now, with Start-Up Guide for the Technopreneur, he shares them with you.
Engaging and informative, this book—organized to reflect the natural sequence of events experienced by entrepreneurial ventures—puts the elements of finance and strategy in proper perspective, and will help you avoid the dangers inherent in business start-ups in general and dealing within the realm of venture capital in particular. Along the way, it skillfully addresses issues that could allow you to take your enterprise from incubation and progressive stages of development to ultimately achieving optimum financial success with a highly profitable exit.
Start-Up Guide for the Technopreneur:
- Presents a realistic picture of what can be expected from prospective investors and teaches how to identify valuable business partners
- Explores how to craft a business plan from a strategic financial perspective
- Discusses the essential elements of successfully raising funds
- Examines the importance of formulating an overall financial strategy for your business
- Covers the four stages of negotiation: prenegotiations, due diligence, actual negotiations, and concluding negotiations
- Reveals how to establish an investment-grade organization
- And much more
Designed to be a thought-provoking, mentoring resource, Start-Up Guide for the Technopreneur + Website will empower you to realize your full creative potential and achieve maximum profit from your hard work and sacrifices.
From the Back Cover
Praise for Start-Up Guide for the Technopreneur
"The job of the first-time founder isn't easy. You wear a dozen hats at once—often for the first time. Finance is a crucial part of entrepreneurship, but few founders wear the CFO hat with confidence. This book teaches you to think like a CFO—and like an investor. It's like having an experienced, sympathetic start-up CFO whispering in your ear, explaining the financial implications of every decision you make. If you plan to raise funding, then this book belongs on your bookshelf next to The Art of the Start, The Startup Owner's Manual, and Venture Deals."
—Meng Weng Wong, serial entrepreneur, angel investor, and cofounder of JFDI Asia
"Shelters's Start-Up Guide for the Technopreneur is a refreshing and realistic approach to start-up finance for any non-finance entrepreneur. Easy to understand and chock- full of practical, usable advice."
—Cory Brown, VP Product Development, Pronto Marketing
"Attention aspiring entrepreneurs, this one is for you. A must-read, step-by-step guide to master the art of financial planning and fund raising for any start-up that will boost your chances of success exponentially."
—Peter Kopitz, cofounder and Managing Director of Zalora, Rocket Internet Thailand
"David has written an excellent guidebook for tech start-up founders to rely on while building—and learning how to build—their first ventures. His insight into the minds on the financial side of the table is especially useful to any technopreneur. I wish I had a guide like this in my first few start-ups! Still, it holds a great deal of valuable information even for seasoned serial entreprenuers. Few resources, if any, have adequately approached this angle—David has done an excellent job of shedding light on the world of financing for geeks!"
—Efraim Pettersson Ivener, founder and CEO of eKita (www.ekita.co)
Start-Up Guide for the Technopreneur puts an emphasis on practical application. To that end, this book provides readers with exclusive access to a companion website filled with supplementary materials, allowing you to continue learning in a hands-on fashion long after closing the book.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Excellent primer for crafting a start-up for financial success
By M. Donnelly
Funding, growing and successfully 'exiting' a start-up is an exceptionally difficult task. As a veteran of a successful start-up (acquired), I can say that even though I experienced much of the good and the bad that has been chronicled in this book, reading this book (even in hindsight) has been a pleasure. There's always something to learn, and David Shelters doesn't just provide a framework of understanding how to structure a company's financial landscape but also provides sage advice on how to navigate through the dangerous waters of investors and investment structures.
This could have been a dry instructional guide on financing structures. Instead, I was pleasantly surprised to see that it was almost a mentoring session from Shelters himself. As he steps through the basic tenets all the way through to negotiating the exit, you feel like you have a sage advisor telling you how things REALLY work in the world of VCs and Investors. He also gives you pointed advice on how to financially grow the company and the importance of understanding how the financial milestones and structures impact the relative attractiveness of your company. What it boils down to is the first rule of investors: KYI #1: Their primary objective is to make money. And if you, as an entrepreneur, aren't showing progress, hitting milestones and moving that company in a favorable direction...you get the picture.
When I first got the book and started thumbing through it, I was surprised NOT to see a bunch of tables, graphs and examples. Yes, there are downloadable sample plans, etc. available. But this book isn't about a step-by-step on how to build your business plan. Instead, it's a primer on what things are, their importance to the health and growth of your company, and how to manage and maximize their value not only for that lauded exit, but for the health and growth of the start-up.
If you're currently building a start-up (or thinking of doing so), this book will give you a sound basis of knowledge to go beyond the 'great idea' to ensure that the company you build in realizing that idea has the financial structure to attract investors and provide the best possible outcome for you as well as your investors. It's a great read, and something I'll be going back to again.
3 of 3 people found the following review helpful.
A must read for Entrepreneurs needing financing
By Amazon Customer
This is an excellent book on the subject. No easy read, David Shelters made a difficult and almost impenetrable subject to almost everyone outside of finance/Wall Street palatable. This is the kind of book you read because you have to, not because you want to. I think if you like finance you took it in College. This is a book for the rest of us - and it does a great job teaching "financial planning, decision making and negotiating from incubation to exit."
Even just watching Shark Tank you have to know the difference between Seed Funding versus Later Stage Funding (Series A or Series B). There are all kinds of funding and money related issues: convertible debt, factoring. warrants, private and public funding sources, and so forth. This book covers each. It is a superb education on business funding in one well executed book. "Start-Up Guide for the Technopreneur" will stay on my shelf as a reference for a very long time.
Not only does Mr. Shelters' book offer an education on finance but it goes deeper. The author is an investor and a consultant to investors. You constantly get an inside view of how lenders and VC's (Venture Capitalists) work and think. Pithy and sage advice is on every page. Here's one example:
"Consider this truism: Ideas are cheap. An idea in itself has no tangible value. If a commercial application for its use is identified, it has potential value as it can attract potential licensees...The value of any business is not the idea or product from which the business is built; rather the value is in the formation and successful execution of a business plan associated with such an idea or product that generates exception returns for all its stakeholders."
That one paragraph alone could have saved countless bankruptcies. I can't tell you how many people I've seen pour their live savings into "a great idea" only to find out that they couldn't make money with it.
Next to the E-Myth, this is one of the best books you can read on starting and running a business, technical business or otherwise. There is a difference between creating a job for oneself vs. creating a business. I'd give the "Start-Up Guide for the Technopreneur" more than 5 stars if I could. This is a must read business book and should be required reading before investing a dollar in your own business or anyones business.
3 of 3 people found the following review helpful.
Extremely well-written
By Afia
I would rather suggest that a start-up entrepreneur read this book than three or four other books. The author has made his content concise and complete. He explains why one must do certain things at the same time as telling how to do these things. This makes the tasks meaningful and it is not an easy thing for an author to accomplish.
There is a lot of discussion in the book about how to go about accepting capital from investors. I think this is the strongest attribute of the book. After all, for those entrepreneurs that can set up a viable company, the payoff comes in getting capital with which to employ.
The attitude of the book struck me as particularly mature. There is no need to be tricky or ruthless in dealing with others. Integrity and reputation matter too much. The author conveys this sensibility throughout the book.
Get the book if you're able to put other people's money to productive work in new ventures. I believe the book will prove worthwhile.
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