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Lessons from the Lemonade Stand: A Common Sense Primer on Investing, by James Berman
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Lessons from the Lemonade Stand explains investing, stocks and bonds, risk, diversification, commodities, and other sometimes mystifying topics in the context of that most classic of all American businesses: the corner lemonade stand.
Rooted in the fundamental truth that common sense is the best investment tool, this book slices important concepts into simple sections, sweetening them with folksy, easy-to-read language. The trials and tribulations of lemonade stand owner Lucinda highlight every concept from interest rates to retirement accounts to leverage. Readers learn investment basics as they follow Lucinda Lemonade Inc. along its sweet (and sometimes sour) journey as a start-up, from the squeeze of the first lemon to its initial private equity deal and its eventual foray into tech, all in the tidy town of Lemonville.
Lessons from the Lemonade Stand simplifies investment concepts without watering them down. A stock, for example, is not defined in financial gibberish but for what it truly is: a slice of the business that entitles the stockholder to a little drop of every dollar Lucinda Lemonade Inc. earns.
The book introduces ten simple Lemonade Laws:
1) Every topic in the investment world can be broken down to the basic concept of supply and demand.
2) If someone claims an investment is risk-free, run the other way.
3) Bigger returns mean bigger risks.
4) Hedging may help, but there’s always a cost to it.
5) As Warren Buffett says, "If you're smart, you don't need leverage; if you're dumb, it'll ruin you."
6) You may not be able to count on your stocks, but you can always count on your taxes.
7) By the time you invest in a foreign country, it shouldn't be foreign to you.
8) Owning a home is (still) the best investment of all.
9) Investing without work is gambling: treat the market like roulette, and you'll land on zero.
10) Counterintuition, not intuition, is the investor’s best friend.
Entertaining and fun, Lessons from the Lemonade Stand supplies readers with the ingredients they need to become savvy investors.
"By abstracting out the 'hard' stuff about investing and focusing on the most simple of businesses, Berman (a finance prof at NYU and an investment advisor) is able to gradually introduce more complicated concepts without overwhelming the reader with jargon. Really, Lessons from the Lemonade Stand encompasses much of an introductory finance curriculum in book form that reads, well, more like a book of fiction than one on investing."
- Tradestreaming
- Sales Rank: #478933 in eBooks
- Published on: 2012-12-06
- Released on: 2012-12-06
- Format: Kindle eBook
Review
"By abstracting out the 'hard' stuff about investing and focusing on the most simple of businesses, Berman (a finance prof at NYU and an investment advisor) is able to gradually introduce more complicated concepts without overwhelming the reader with jargon. Really, Lessons from the Lemonade Stand encompasses much of an introductory finance curriculum in book form that reads, well, more like a book of fiction than one on investing."
- Tradestreaming
Most helpful customer reviews
4 of 4 people found the following review helpful.
how to make your financial mind open and say "ah, ha!"
By Margaret Blackstone
This book gives you access to all you need to know--from investing concepts to investing experts "private" vocabulary--to be a smart investor in a global economy, which resembles a lemonade stand much more than any of the pundits want us to know. Leveraging and hedging, stock price versus value, become clear in this translation of expert-speak to human-speak. "Lessons" will give you the knowledge and language you need to have the tools for life long financial success. And it's wonderfully written, filled with knowledge, brilliance, insight, and...humor. You'll refer to it again and again. This is truly a gift that will leave you richer in insight and understanding, as well as financially. There is always a risk attendant with investment, but this is a win-win deal.
3 of 3 people found the following review helpful.
Fantastic job
By craftylady
I'm already pretty familiar with investing principles and terms, but I gave Lessons from the Lemonade Stand a whirl on the recommendation of a friend.
The author does an unsually fantastic job of finding just the right language--just the right allusions, analogies, quotes and turns of phrase-- to explain the seemingly complicated fundamentals of investing. It's clear that he not only knows exactly how to articulate it in a way that is wholly accessible.
For an elegant, pragmatic, and actionable illustration of how investing game works, there is no better option than Lessons from the Lemonade Stand. Highly recommend!
3 of 3 people found the following review helpful.
Super Helpful!
By tks227
I was looking for a straight-forward introduction to investing, something I knew nothing about except that I should probably be doing it. A friend at NYU recommended this professor's new book.
Mr. Berman has laid it out in a fantastically clear fashion - building step by step, chapter by chapter. The concepts were easy to grasp and I didn't feel like I was being "talked down to", despite the simplistic Lemonade Stand analogy. If you are looking to dive into investing, this is a great place to start. I cannot emphasize enough how foreign this all was to me when I began and how much more comfortable I feel now.
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